Insight on Le Sereno Travel
Spanning 600 feet of pristine shoreline, Le Sereno is located on the beach at Grand Cul de Sac. The magical hotel was designed by Persian designer Christian Liaigre who has helped Le Sereno gain a reputation for being one of the most stylish and private sanctuaries in St. Barths. The popular and well acclaimed designer was specifically chosen to invoke the spirit of the island while representing simple, modern luxury.
The amenities and services at Le Sereno appeal to travelers looking for traditional luxury and new modern accommodations. Based on UJV’s experience assisting agents and working with travel partners, they have identified and created two travel personas that frequent St. Barths’ Le Sereno.
The “Ultimate Luxury” Traveler
Travelers that fall into this category are the traditional high-income jet-setter. They typically are between 45 and 65 years of age and know exactly what they want. They are willing to pay a premium for first rate-hospitality and 5 star experiences. This demographic is more likely to be influenced by hotel brand reputation and available full-service menu options and amenities.
The “Up & Comer” Traveler
We have found that many travel agents will book Le Sereno reservations for travelers falling into this category. Mobile 25-41 year old travelers are more receptive to investing in new, innovative experiences. Appreciative of modern sophistication, the “up and comer” loves exploring resorts that are artistic, cultural and contemporary.
The ultra-lux hotel hosts guests from all over the world. Liaigre’s artistic direction rejuvenates each newly renovated suite and villa. The design choices complement one another as both traditional and modern details throughout the suites and villas. Cool and contemporary elements define this beautiful hotel while classic amenities and high end quality offers substance that all travelers will gladly welcome.
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