Ultimate Jet Vacations is thrilled to announce the appointment of Christina Cicero as the new IT Product Manager in the Operations team, focusing on Technology and Innovation. With over two decades of expertise, Christina brings a wealth of experience and notable achievements in the luxury travel industry, poised to lead UJV’s digital transformation efforts.

Christina’s role will be pivotal in enhancing the technological framework of UJV’s services, ensuring a sophisticated yet user-friendly experience for travel advisors and their high-end clientele. Her extensive background includes managing product data, integrating new supplier technology, and strategizing product enhancements to meet rigorous business and client demands.

A Proven Track Record in Luxury Travel

Christina Cicero’s journey in the luxury travel sector is marked by remarkable achievements. She has successfully managed a team responsible for product data, ensuring timely and accurate pricing, inventory, and content for luxury travel products. Her leadership has been instrumental in integrating new suppliers and implementing technological enhancements to streamline product loading, thereby improving efficiency. Additionally, her collaboration with business partners to define product strategies has consistently met the high standards expected by high-end travel partners while achieving business objectives.

Driving Digital Transformation at UJV

Christina’s expertise in managing product data, integrations, and product strategy is expected to play a pivotal role in UJV’s digital evolution. “My experience will be valuable in improving the accuracy, efficiency, and user-friendliness of our services. I can leverage my knowledge of the luxury travel industry to drive the development of digital products that meet the expectations of our discerning clientele,” Christina shared in a recent interview.

She anticipates significant positive changes as she works on developing the product catalog and integrating it with UJV’s online booking platform. “An integrated product catalog will provide customers with a comprehensive and up-to-date selection of luxury travel products in one place. Streamlining the booking process through platform integration will make it easier and faster for travel advisors to book their clients’ luxury vacations. Improved data management will allow for better product packaging, personalization, and targeted marketing efforts,” she explained.

Excitement and Future Prospects

Christina expressed her enthusiasm about joining UJV, saying, “I’m excited about the opportunity to leverage my skills and experience to contribute to UJV’s continued growth and success in the luxury travel market. The prospect of developing innovative digital products that enhance the customer experience is particularly motivating. I look forward to collaborating with a talented team to shape the future of UJV’s digital offerings.”

Leadership Endorsement

Ian-Michael Farkas, Director of Technology and Innovation at UJV, underscored the strategic importance of Christina’s appointment. “As we enter this exciting stage of our company’s growth, it is crucial to have the right people in the right seats. Christina’s addition to our team underscores our commitment to recruiting top talent who can drive our digital transformation and scale our operations effectively.”

He continued, “Christina is the ideal fit to accelerate our journey in translating our offline magic into an exceptional online experience. Her skills and attitude align seamlessly with our commitment to providing travelers with the best possible experience and ensuring travel advisors receive the highest payouts and service in the market. With her expertise, we will optimize our systems, enhance our online booking platform, and upgrade our product catalog and connectivity, continuing to deliver exceptional value to our partners and customers.”

With Christina Cicero on board, UJV is set to embark on a transformative journey, enhancing its digital capabilities and maintaining its position at the forefront of the luxury travel industry.