Rio's brightest star is always in style! An art deco masterpiece, Copacabana Palace is the crown jewel on the world's most iconic beach Since its doors swung open in 1923, this landmark hotel has entertained the rich and the famous. A hive of activity, this is the spot to mix with Brazil’s elite over caipirinhas. What’s more, it’s the best seat in the house for Rio’s theatrical highlights: the spirited spring carnival and firework-flecked new year.